Bien-Aime Alusa Baraza


Award-winning Artist with Sauti Sol, Songwriter, Instrumentalist, Proprietor of Sol Generation Records

Recognized as one of the most prolific musicians of our time, Bien-Aime is famous for his vocal genius and memorable performance in the country's best-known musical export, Sauti Sol. His influence in their music is undeniable in his melodic voice and in his powerful penmanship. They have 5 successful albums, the latest titled Midnight Train (2020).  In 2019, Sauti Sol launched Sol Generation Records, a record label that hones the gift of young upcoming musicians. Here, Bien specializes in developing the artist's repertoire (songwriting) and manages their digital strategy.  Bien is a thought-provoking entertainment leader who willingly shares his experience as a creative for others to learn from, offering real-life solutions for music practitioners and audiences alike.   He is an alumnus of United States International University (USIU) who studied Journalism and Media Studies.  During the group's hiatus, Bien has been working on his solo project and collaborating with other artists. He has released several singles with the latest song titled Inauma.

Objectives of RIKE

To admit as Members Producers of sound recordings and/or audio-visual recordings.

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To defend, develop and preserve the rights of Producers of sound recordings and audio-visual recordings in Kenya.

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To promote and encourage the advancement of the recording industry in Kenya.

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To protect and further the interests of Producers of sound recordings and audio-visual recordings in Kenya.

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To assist in establishing best practise in the recording industry.




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Maintain an International Standard Recording Code register for all releases by Producers in Kenya in line with the IFPI guidelines




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To originate and promote improvements in the law relating to copyright or other matters concerning Members' sound recordings. This includes supporting, opposing, or petitioning alterations in the law and lobbying the National Assembly as may be deemed expedient for the benefit of Members.




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To disseminate among Members information on matters affecting the business of the recording industry, to print, publish, issue, and circulate such papers, periodicals, circulars, and other literary undertakings as may be conducive for Members.




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To establish, form, and maintain if required, a library, archive, or collection of sound recordings or other articles of interest in connection with the business of the Members.




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To promote ethical business, repress malpractices, and investigate any other illicit activities detrimental to the recording industry as a whole.




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To establish and enforce rules and a code of conduct for the regulation, maintenance, and promotion of standards by Members, their management, employees, Directors, and agents in their dealings with each other and with third parties.




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To coordinate and establish with IFPI as an accredited service provider, the official Music Chart in Kenya




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To establish, audit, verify and award sales certifications in Kenya.




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To provide a forum in which Members may discuss matters of common interest and to provide a medium to represent Members in negotiations with government departments, relevant unions, trade associations, rights organizations, broadcasting organizations, collective management organizations, market research societies, and other interested parties, including to represent Members on issues of public policy and engagement with music users.




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To maintain relationships with music copyright organizations locally and internationally.






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Meet Our Board of Directors

Eric Musyoka

Music Producer and Sound Engineer, Decimal Records
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Bien-Aime Alusa Baraza

Award-winning Artist with Sauti Sol, Songwriter, Instrumentalist, Proprietor of Sol Generation Records
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Sean Watson

Managing Director, Sony Music Entertainment Africa
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Japheth Kasanga OGW

Music Producer and Publisher

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John Katana Harrison HSC, Them Mushrooms

Music Producer, Instrumentalist, Songwriter and Composer

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Manusha Sarawan


Chief Operating Officer, Universal Music Group.

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Suzanne W. Gachukia-Opembe HSC, Owner Sub Sahara Ltd

Producer, Composer, Music Director, Teacher, Mentor
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Laverne Thomas

Special Projects Lead, Warner Music South Africa

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